Privacy Policy

Last Updated: November 2, 2026

Phelamia ("Phelamia," "we," "us," or "our") is an online store operated by MECO DENTAL AND MEDICAL SUPPLIES COMPANY LIMITED.

We respect the privacy of our customers and visitors and are committed to handling personal information transparently and responsibly.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit https://www.phelamia.com, purchase products, contact customer support, or otherwise interact with our services (collectively, the "Services").

By using our Services, you acknowledge the data practices described in this policy, subject to your rights under applicable privacy laws.

1. Personal Information We Collect

Depending on how you interact with our website, we may collect the following categories of personal information.

Contact Information

• Full name

• Email address

• Telephone number

• Billing address

• Shipping address

Order and Transaction Information

• Products purchased

• Order history

• Transaction amounts

• Shipping and delivery information

• Return and refund records

• Payment status and related transaction details

Payment information is processed through the payment providers available at checkout. We do not need to receive your full payment card details to fulfill an order.

Technical and Usage Information

• IP address

• Browser type

• Device information

• Operating system

• Website pages visited

• Website interactions

• Referral information

• Cookie identifiers and similar online identifiers

Customer Support Information

We may collect information you voluntarily provide when contacting us, including messages, order inquiries, product feedback, and supporting documentation.

2. How We Use Personal Information

We may use personal information for the following purposes:

• Processing, fulfilling, and delivering orders.

• Managing payments, refunds, exchanges, and cancellations.

• Providing customer support.

• Sending order confirmations, shipping notifications, and service communications.

• Maintaining website functionality and security.

• Detecting and preventing fraud or unauthorized activity.

• Understanding and improving website performance.

• Managing customer accounts, where applicable.

• Conducting marketing and advertising activities where permitted by applicable law.

• Complying with legal, regulatory, tax, and accounting obligations.

• Responding to lawful requests and enforcing our policies.

Where legally required, we will obtain consent before processing personal information for specific purposes.

3. Shopify and Our Service Providers

Our online store is powered by Shopify, which provides ecommerce infrastructure and related services.

To operate our business, we may share relevant personal information with service providers, including:

• Ecommerce platform providers.

• Payment processors and financial institutions.

• Shipping carriers and fulfillment providers.

• Customer service and communication providers.

• Website hosting, security, and fraud prevention services.

• Analytics and advertising partners, where applicable.

• Professional advisers and regulatory authorities when legally necessary.

These providers may process information on our behalf or for their own permitted purposes, depending on their roles and applicable legal requirements.

For information about Shopify's own privacy practices, please visit https://www.shopify.com/legal/privacy.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to enable essential functionality, remember preferences, understand website activity, and support marketing or advertising.

These technologies may include:

Essential Technologies: Required for shopping cart functionality, checkout, website security, and other core services.

Analytics Technologies: Used to understand website performance and visitor interactions.

Advertising Technologies: Used, where applicable, to measure advertising performance or deliver relevant advertising.

The technologies actually used may depend on our Shopify settings and installed applications.

Where required by law, we will obtain consent for non-essential tracking technologies.

You may manage certain cookies through your browser settings and any privacy controls made available on our website.

Please review our Your Privacy Choices page for additional information.

5. Advertising and Marketing

We may promote Phelamia through online advertising channels and marketing partners.

When advertising or measurement technologies are enabled, certain information, such as device identifiers, browser information, or website interaction data, may be processed to measure campaign effectiveness or support personalized advertising.

We will provide applicable notices and privacy choices where required by law.

You may opt out of promotional email communications by using the unsubscribe instructions in those emails or by contacting support@phelamia.com.

Transactional messages relating to your orders or customer service requests may still be sent when necessary.

6. Legal Bases for Processing

Where applicable data protection laws require a legal basis, we process personal information based on one or more of the following:

• Performance of a contract, such as fulfilling an order.

• Compliance with legal obligations.

• Our legitimate interests, where permitted and not overridden by your rights.

• Your consent, where required.

• Other lawful grounds recognized under applicable law.

7. Sharing and Disclosure

We may disclose personal information when reasonably necessary to:

• Complete customer transactions.

• Arrange order delivery or returns.

• Provide technical or customer support.

• Protect against fraud and security incidents.

• Comply with applicable legal requirements.

• Respond to valid legal processes.

• Facilitate a legitimate business restructuring, merger, or acquisition, subject to applicable law.

We do not disclose personal information to unrelated parties without a legitimate business or legal purpose.

Certain disclosures to advertising or analytics partners may qualify as a "sale," "sharing," or targeted advertising under specific privacy laws, even when money is not exchanged.

Where such laws apply, we provide the rights and choices required by law.

8. International Data Transfers

Phelamia is operated by a company registered in Hong Kong and may use service providers located in other countries.

As a result, personal information may be processed or stored outside your country of residence.

When required by applicable law, we will implement appropriate safeguards for international transfers of personal information.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including:

• Completing orders and providing customer support.

• Maintaining relevant business records.

• Complying with tax, accounting, and legal obligations.

• Resolving disputes.

• Preventing fraud and protecting our Services.

Retention periods may vary depending on the category of information and applicable law.

When personal information is no longer needed, we will delete, anonymize, or otherwise appropriately dispose of it, subject to lawful retention requirements.

10. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

Our ecommerce platform and payment providers maintain their own security systems and controls.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

We encourage customers to protect their account credentials and contact us if they suspect unauthorized activity involving their information.

11. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

• Access personal information we hold about you.

• Request correction of inaccurate information.

• Request deletion of eligible personal information.

• Request a copy of certain information.

• Object to or restrict certain processing activities.

• Withdraw consent where applicable.

• Opt out of certain targeted advertising or data sharing activities.

• Appeal a privacy-related decision where provided by law.

To exercise your rights, please email:

support@phelamia.com

We may request reasonable information to verify your identity before responding.

We will process valid requests within the periods required by applicable law.

12. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state laws.

These may include rights to know, access, correct, delete, or obtain copies of personal information and to opt out of certain sales, sharing, or targeted advertising activities.

Where applicable, we will honor valid opt-out preference signals and privacy rights requests as required by law.

To exercise these rights, please contact support@phelamia.com or use an applicable privacy choice mechanism made available on our website.

We will not unlawfully discriminate against individuals for exercising their privacy rights.

13. European and UK Privacy Rights

If you are located in the European Economic Area or United Kingdom, applicable data protection laws may provide additional rights.

These may include access, rectification, erasure, restriction, data portability, objection, and the right to lodge a complaint with an appropriate supervisory authority.

Where required, we will provide further information regarding our processing activities, legal bases, and international transfer safeguards.

Requests may be submitted to support@phelamia.com.

14. Children's Privacy

Our Services are not directed toward children under the age of 13, or a higher minimum age where applicable law requires it.

We do not knowingly seek to collect personal information directly from children in violation of applicable law.

If you believe a child has provided personal information improperly, please contact support@phelamia.com so that we can review the matter and take appropriate action.

15. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices of independent third parties.

We encourage you to review their privacy notices before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or information processing practices.

Updates will be posted on this page with a revised "Last Updated" date.

Where required by law, we will provide additional notice or obtain consent.

Company and Contact Information

Legal company name: MECO DENTAL AND MEDICAL SUPPLIES COMPANY LIMITED

Registered office: ROOM 608, 6/F., REMEX CENTRE, 42 WONG CHUK HANG ROAD, Aberdeen, Hong Kong

Email: support@phelamia.com